"Sisterly Shade: Kourtney Kardashian Throws Subtle Jab at Kim's SKKN Brand Amid Ongoing Rivalry"
"Sisterly Shade: Kourtney Kardashian Throws Subtle Jab at Kim's SKKN Brand Amid Ongoing Rivalry"
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| "Sisterly Shade: Kourtney Kardashian Throws Subtle Jab at Kim's SKKN Brand Amid Ongoing Rivalry" PC: Instagram |
The Kardashian-Jenner sisters are known for their strong bond and support for each other's business ventures, often collaborating and promoting each other's products on social media.
Related: Kim Kardashian's Skims is now open in "New York City" at Rockfeller Center
However, recent events suggest that there may be some underlying tension between Kourtney and Kim, as Kourtney appeared to throw shade at her younger sister on social media. In a recent Instagram Story promoting her supplement brand Lemme, Kourtney wrote, "I'm so happy you guys are loving @lemme Purr as much as we do!! It sold out on @amazon last night but we still have a little left on our website." She further added, "All about the happy healthy vagina club." While the content of her post seemed innocuous, it was the visual aspect that caught the attention of fans.
Related: Why do Kourtney Kardashian fans gets "FURIATES" by her new post??
Eagle-eyed followers noticed that in the promotional clip, Kourtney filmed herself in front of her medicine cabinet, prominently displaying the Lemme supplements. However, conspicuously absent from the shot was any mention or presence of Kim's skincare brand SKKN. This omission led some fans to speculate that Kourtney was indirectly throwing shade at Kim by excluding her sister's brand from the promotion.
Related: Kim Kardashian wishes her mother Kris Jenner on "Mothers Day special"
It is worth noting that Kourtney's post also didn't feature any products from her other sister Kylie Jenner's skincare or makeup lines. Some fans speculated that Kourtney may have avoided showcasing Kim and Kylie's products simply to prevent an overwhelming number of brands in the shot, as well as to maintain subtlety with her audience.
However, given the known rivalry between Kim and Kourtney, it is not unreasonable for fans to interpret Kourtney's actions as being personal. The sisters' feud has been explored in the third season of their reality show, "The Kardashians," which seems to have originated during Kourtney's wedding to Travis Barker last year.
Related: Kim Kardashian and Khloe Kardashian spotted bonding together at NYC
In an episode of the show, Kourtney accused Kim of using her wedding as a business opportunity, feeling that her wedding vibes were overshadowed. Kendall later relayed Kourtney's sentiments to Kim, who expressed surprise and confusion at the narrative. Kim emphasized her efforts to be mindful, stating, "I said, 'Don't do anything that Kourtney wore to her wedding.'" It appears that Kourtney was particularly bothered by Kim securing a campaign with Dolce & Gabbana after the fashion house dressed Kourtney and her bridal party for her Italian celebration.
Related: Travis Barker Reveals He Always Realize Kourtney was 'The One' Even Before Their Romantic Days
Kourtney seems to feel that her sister had been working on the deal during the wedding celebration, diverting attention from her special day. While there is tension between Kim and Kourtney, it remains uncertain whether they are actively engaging in social media shade-throwing. The jury is still out on the true nature of their relationship and the extent of any online jabs they may be taking at each other.
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