Kim Kardashian's Shapewear Brand SKIMS Reports Impressive Profit Surge

 Kim Kardashian's Shapewear Brand SKIMS Reports Impressive Profit Surge
PC: Instagram

Kim Kardashian is enjoying the fruits of her entrepreneurial endeavors as her shapewear and clothing brand, SKIMS, continues to soar.

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In 2022, SKIMS raked in a staggering $500 million in earnings, surpassing projections by 25%, according to a Time magazine profile. This remarkable figure represents an 80% increase in profits compared to the previous year, which itself boasted a 90% growth from 2020.

 Kim Kardashian's Shapewear Brand SKIMS Reports Impressive Profit Surge
PC: Instagram

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Jens Grede, the CEO of SKIMS and co-founder alongside his wife Emma Grede and Kardashian, shared that sales experienced a remarkable 86% year-over-year surge in April. The brand's phenomenal success is further emphasized by its valuation of $3.2 billion, as reported by Vogue Business last year.

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Reflecting on this remarkable achievement, Kardashian expressed her surprise, stating, "Obviously you have big hopes, but this definitely exceeded everything that I ever imagined." Despite the triumph, the reality star admitted to grappling with impostor syndrome, adding, "But I think that's part of what keeps me going."

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SKIMS was born out of Kardashian's personal quest for shapewear that matched her skin tone. Starting as a passion project, she recounted how she used to dye shapewear in various shades using tea bags and coffee in her bathtub. Today, the brand offers shapewear in 10 different skin tones and sizes ranging from XXS to 4X, catering to a diverse range of customers. Beyond her role as co-founder, Kardashian also serves as the creative director of SKIMS, actively shaping every aspect of the brand. Jens Grede praised her involvement, highlighting the importance of a clear aesthetic and an understanding of popular culture in successful creative direction.

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While SKIMS has achieved remarkable success, Kim Kardashian shows no signs of complacency. She continues to drive the brand forward, guided by her relentless pursuit of excellence and a determination to overcome any lingering doubts. As SKIMS continues to redefine the shapewear industry, the world eagerly awaits what Kim Kardashian will accomplish next.

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