Kim Kardashian Stuns in Blonde for Latest SKKN Campaign
Kim Kardashian Stuns in Blonde for Latest SKKN Campaign
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| Kim Kardashian Stuns in Blonde for Latest SKKN Campaign (PC: Instagram) |
Kim Kardashian has turned heads once again, debuting platinum blonde locks for the latest SKKN by Kim campaign.
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The 44-year-old entrepreneur, typically known for her dark hair, swapped her signature look for a bold transformation to promote her brand’s new Silk Matte Lip Colors. In the campaign, Kim is seen exuding elegance and glamour, dressed in a delicate white lace bra layered under a silky cream robe that complements her luminous blonde hair.
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Her makeup accentuated her transformation, featuring a deep red lipstick and shimmery gold eyeshadow that highlighted her eyes and added a touch of drama to her look. In addition to her blonde appearance, Kim also rocked vibrant red hair in another image for the campaign, wearing a sleek one-shoulder black top that balanced the edginess of her look. Each of her appearances showcases the diversity of her new Silk Matte Lip Color line, available in 10 shades at $29 each. The new lip color promises a creamy feel that sets to a matte finish, aligning with Kim’s vision of high-quality, versatile makeup for all skin tones.
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Kim's transformation for this campaign reflects her ongoing commitment to evolving her brand and personal style. SKKN by Kim, her revamped beauty and skincare line, has been expanding steadily since its launch in June 2022. This line marked Kim’s return to beauty following the shutdown of KKW Beauty in August 2021 and KKW Fragrance in May 2022, both of which were set to relaunch under the SKKN umbrella. The rebranding wasn’t just a visual shift; Kim wanted to create a more customer-centric experience by consolidating her skincare, fragrance, and makeup lines under one platform, reducing the hassle of multiple shipping fees for customers who wanted to purchase items across categories.
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As a savvy businesswoman, Kim’s rebranding strategy reflects her customer-first philosophy and is part of her broader vision for her personal and professional brand. The entrepreneur’s business ventures are highly lucrative, with SKKN joining her successful loungewear and shapewear brand, Skims, launched in 2019. Skims has since expanded to include swimwear, doubling in value over the years to a reported $3.2 billion. Skims’ success has also contributed significantly to Kim’s wealth, with Forbes estimating her net worth at $1.8 billion. Kim’s rise in net worth saw a major boost when she sold a 20% stake in her previous beauty brand, KKW Beauty, to Coty Inc. for $200 million.
This transaction helped raise her net worth from $780 million in October 2020 to $1 billion by April 2021, underscoring her business acumen and her ability to capitalize on her brand’s strength and public influence. SKKN by Kim builds on this legacy, featuring products that emphasize quality and inclusivity, aiming to provide a luxury experience that also feels personal and accessible. Kim’s approach to her products reflects her desire for authenticity, creating items she and her family use, like skincare solutions and everyday makeup essentials. Through her SKKN line, she hopes to maintain a connection with her fans and customers by offering them beauty products that not only reflect her standards but are also practical for everyday use.
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