Khloe Kardashian, 40, Taps Cindy Crawford, 58, as the New Face of Good American in Bold Bandeau-Free Look
Khloe Kardashian, 40, Taps Cindy Crawford, 58, as the New Face of Good American in Bold Bandeau-Free Look
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| Khloe Kardashian, 40, Taps Cindy Crawford, 58, as the New Face of Good American in Bold Bandeau-Free Look (PC: Instagram) |
Khloe Kardashian has enlisted an iconic figure for her Good American brand—supermodel Cindy Crawford.
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At 58, Crawford has become the new face of Kardashian’s size-inclusive fashion line, joining a campaign that focuses on comfort, style, and empowerment for women of all sizes. The collaboration, officially announced on Wednesday, marks a significant move for Khloe’s brand, as it’s the first time Good American has featured such a high-profile U.S. model.
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Cindy Crawford, a globally recognized supermodel with decades of experience, brings her signature charm and timeless appeal to the campaign. The 40-year-old Kardashian star has long admired Cindy, with sources revealing that Khloe had been pursuing the partnership for quite some time. “Khloe has always been a big fan of Cindy's,” a source told *DailyMail.com*. “She thinks Cindy is the best supermodel in the world, so it was a natural fit.” In the campaign photos, Crawford stuns in a laid-back yet stylish ensemble, sporting a white shirt under a blue denim jacket, paired with matching oversized jeans.
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She completes the look with a beige cap reading “American Icon” and accessorizes with gold hoop earrings. Her effortless style and timeless beauty perfectly align with the Good American brand, which has always aimed to promote confidence, inclusivity, and individuality. Cindy shared her excitement about the collaboration, posting on social media: “So much fun shooting my campaign for @goodamerican with my favorite team.” Her involvement in the brand brings a new level of visibility and prestige to Good American, which has grown significantly since its founding in 2016. Good American is known for its commitment to body positivity and size inclusivity, offering a wide range of sizes to ensure all women feel confident and supported.
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“Our global team is dedicated to making comfort and support every woman’s new normal,” the company states on its website. The brand also emphasizes sustainability, with its manufacturers continuously innovating to implement new techniques and eco-friendly practices. Khloe co-founded the brand with businesswoman Emma Grede, who serves as CEO. Together, they have built Good American into a major player in the fashion industry. In 2022, they opened their flagship store at the Westfield Century City Mall in Los Angeles, further expanding the brand’s reach. Khloe’s collaboration with Crawford comes at a time when Kardashian has been vocal about her personal health journey.
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Recently, she opened up about her views on weight loss and fitness, revealing that she may have considered using the controversial drug Ozempic if it had been available when she struggled with her weight. “When I was bigger, if they had Ozempic, I probably would have tried it,” Khloe admitted, acknowledging her past struggles with weight and her efforts to follow fad diets. However, Khloe now focuses on promoting a healthy lifestyle. She emphasized that her goal is to encourage wellness, not an obsession with the number on the scale. “I really wanna encourage healthiness,” she said. “It’s not about the size. It’s about being healthy and stronger for yourself.” With Cindy Crawford onboard, Good American’s latest campaign is set to further solidify its place as a leader in inclusive, empowering fashion.
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