Kourtney Kardashian Disguises Herself in Fur Coat and Dark Shades at Supermarket While Promoting Lemme Curb for Reducing Sugar Cravings
Kourtney Kardashian Disguises Herself in Fur Coat and Dark Shades at Supermarket While Promoting Lemme Curb for Reducing Sugar Cravings
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| Kourtney Kardashian Disguises Herself in Fur Coat and Dark Shades at Supermarket While Promoting Lemme Curb for Reducing Sugar Cravings (PC: Instagram) |
Kourtney Kardashian went on a shopping trip at Sprouts supermarket to promote her new supplement.
The 45-year-old, who was spotted shopping with her kids in Miami, appeared incognito in a faux fur leopard print coat, dark sunglasses, and red gloves for the social media post. Her shoulder-length dark hair was pulled back in a half ponytail, and she wore natural-looking makeup.
"Dnd, shopping in progress," was posted alongside the snaps, featuring the reality star holding a basketful of products, including her latest offering: a new gummy designed to help reduce sugar cravings. "Introducing Lemme Curb Soft Chews," the company wrote on social media, announcing the new product as "an innovative (and delicious) solution to help you manage unwanted cravings, overcome metabolic disruption, and support appetite regulation."
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The berry-flavored gummy was announced Sunday but won't be launched until Thursday, June 27. Interested customers can join the Lemme waiting list for the chance to pay $30 for a 30-count supply. In an interview with Women's Wear Daily, Kardashian's partner, Simon Huck, explained that the formula for the chewable squares is the same as the successful Curb capsules.
"The Lemme community is obsessed with innovation. They’re always looking for the next format," Huck said. "People like to take their products on the go, and what’s so interesting and innovative about chews is they’re individually wrapped. You’re heading out for the day and want to put it in your pocket, in your purse. It’s perfect for cravings on the go."
Both the chewable and the capsule versions contain chromium picolinate, sylvestre leaf, methylated B12, and a phytonutrient fruit complex. When launching the Curb capsule last year, Kardashian told the outlet, "I wanted to launch Lemme Curb to help everyone get off the sugar roller coaster. Blood sugar spikes can cause fatigue and inflammation, but they actually increase your cravings too.
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Our breakthrough formulation uses natural and clinically studied ingredients to support healthy blood sugar levels and regulate glucose metabolism." Other products in the Lemme line promise to help customers sleep better, improve digestive and vaginal health, and smooth cellulite. Kardashian became interested in the health space and launched Poosh after being asked how she balanced work and home life.
Kardashian is mom to Mason, 14, Penelope, almost 12, and Reign, nine, from her relationship with former partner Scott Disick, 41. She shares a son, Rocky, seven months, with husband Travis Barker, 48. After launching Lemme in September 2022, The Sun estimated that The Kardashians star's health and wellness empire is worth a combined $65 million.
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