Kim Kardashian Taps Usher as the Newest Face of SKIMS, Featuring the Singer Revealing his Toned Abs in a Sensual Advertisement Preceding Super Bowl Performance
Kim Kardashian Taps Usher as the Newest Face of SKIMS, Featuring the Singer Revealing his Toned Abs in a Sensual Advertisement Preceding Super Bowl Performance
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Kim Kardashian Taps Usher as the Newest Face of SKIMS (PC: Instagram) |
Kim Kardashian has chosen Usher as the featured model for her latest SKIMS men's underwear campaign.
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The 45-year-old R&B artist showcased his well-defined abs and strong arms in a set of new photos and a commercial for the brand. Kardashian shared these images on her Instagram account, where she has a massive following of 364 million. In the caption, Kardashian announced the release of the new SKIMS Mens Underwear collection, scheduled for Monday, February 12 at 9 AM PT / 12 PM ET. Usher, whose full name is Usher Raymond, displayed his smooth complexion and arm tattoos while wearing boxer briefs and various T-shirts. The promotional content featured him wearing eye-catching chains around his neck, including one with a cross pendant resting on his toned chest.
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The steamy advertisement included a playful touch with a peach prop, enticingly squeezed by the singer in one photo, with the juice trickling down his arm. Kardashian's caption also teased a surprise related to Usher's upcoming album, "COMING HOME," set to launch on Friday, February 9, midnight EST worldwide. SKIMS will release an exclusive, limited edition digital download version with an alternative album cover and a bonus track, "Naked," available only on skims.com for one week. Interested fans were encouraged to join the waitlist for early access.
In the accompanying commercial, Usher introduced himself by spelling out his first name, a nod to the lyrics of his 1997 hit "Nice & Slow." Confidently tossing the peach around, he expressed his enjoyment of wearing SKIMS cotton boxers and discussed the intimacy of performing live. Usher also hyped his new album, emphasizing its focus on romance, love, happiness, and joy.
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The Grammy-winning artist concluded the commercial with the brand's signature phrase: 'Everybody's wearing SKIMS.' Additionally, he announced a limited edition digital version of his album with an alternative cover and a bonus song, "Naked," available on skims.com upon the album's worldwide release on February 9.
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This campaign precedes Usher's upcoming Super Bowl LVIII halftime show, where he hinted at a special guest from the R&B genre joining him on stage. In an interview with Vogue, Usher kept details under wraps but emphasized his intention to showcase R&B music, performance, connection, and spirit. Reflecting on his 30-year career, he expressed a desire for the Super Bowl performance to be a celebration for everyone who has been part of his journey.
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