Kim Kardashian Joins the Latest TikTok Craze, Unveiling Her New Makeup Collection in the Process
Kim Kardashian Joins the Latest TikTok Craze, Unveiling Her New Makeup Collection in the Process
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| Kim Kardashian Joins the Latest TikTok Craze, Unveiling Her New Makeup Collection in the Process (PC: TikTok) |
In a move that surprised and delighted her fans, the multi-talented Kim Kardashian took to TikTok to participate in the trending "of course" challenge, offering a glimpse inside her SKKN BY KIM office.
The 43-year-old entrepreneur shared a captivating minute-long video on Wednesday, showcasing various facets of her beauty empire. The video commenced with Kardashian standing amidst a hallway adorned with her numerous magazine covers, setting the stage for an exclusive behind-the-scenes tour. Transitioning into her glam room, viewers were treated to a mannequin tailored to her precise measurements, a wall featuring a colossal television screen displaying her beauty campaigns, and a desk housing a 3-D model representing "my brain and my plane."
Continuing the tour, another room showcased the brand's products meticulously arranged along the walls, providing a visual feast for beauty enthusiasts. The video concluded with Kardashian unveiling a room she referred to as "custom Rick Owens," leaving fans eager for more.
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A day prior, anticipation had been building as Kim hinted at a significant announcement on the SKKN BY KIM Instagram account. "Alright, guys, so I have been reading the comments on the SKKN account, and so many of you want us to bring color cosmetics back," she revealed at the beginning of the video, responding to fans' requests for new makeup products.
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After acknowledging her audience with a blown kiss and the words, "Guys, I hear you," the video concluded with a tantalizing revelation – the date Jan. 26, 2024, flashing on the screen, leaving fans speculating about what surprises the beauty mogul had in store for them.
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SKKN BY KIM made its debut in June 2022, with Kardashian attributing her inspiration for the brand to her personal battle with psoriasis. The autoimmune disorder, causing scaly and red patches on the skin, led her to delve into skincare discoveries. In a press release, Kardashian expressed, "What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it."
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The brand's commitment to quality and innovation has resonated with fans, mirroring the success of SKIMS, Kim Kardashian's shapewear line. SKIMS has received acclaim for collaborations with celebrities such as Cardi B, Kim Cattrall, and Patrick and Brittany Mahomes.
In a groundbreaking move, SKIMS became the official underwear partner of major basketball leagues, including the NBA, WNBA, and USA Basketball, in October. The brand's press release highlighted the initiation of a multiyear partnership leveraging basketball's influence to generate excitement and demand.
Related: Kim Kardashian Closes Decade-Long Business to Shift Focus on her other Passions
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