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Kylie Jenner Unveils Festive Fashion with Khy's Red Fleece Sweatsuit Collection and Defies Critics

Kylie Jenner Unveils Festive Fashion with Khy's Red Fleece Sweatsuit Collection and Defies Critics

Kylie Jenner Unveils Festive Fashion with Khy's Red Fleece Sweatsuit Collection and Defies Critics
Kylie Jenner Unveils Festive Fashion with Khy's Red Fleece Sweatsuit Collection and Defies Critics
PC: Instagram


Kylie Jenner has been actively showcasing holiday-themed attire from her newly established clothing brand, Khy, as the festive season approaches.

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The 26-year-old entrepreneur recently shared a video on her Instagram, unveiling Khy's vibrant red fleece sweatsuit, perfectly aligned with the Christmas color palette. In the video, Kylie modeled the ensemble, offering viewers a detailed look at the fabric and fit. She paired the cozy sweatpants with a long-sleeve cropped tee from her fashion line, also in red, posing gracefully to showcase the ensemble. The video demonstrated not only the outfit but also Kylie's sculpted abs and toned physique as she tied the top.

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Despite some critical comments questioning the uniqueness of the Khy brand, Kylie remains undeterred in promoting it. In a subsequent Instagram post, she featured more relaxed pieces from the collection, a departure from the previously showcased skintight faux leather garments. The video highlighted oversized pieces, including a hoodie and straight-leg pants in light heather grey, emphasizing Kylie's slim figure and recent weight loss.

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Responding to the criticism, Kylie continues to promote Khy, reinforcing its presence in the fashion market. The brand, which launched on November 1, 2023, aims to provide fashion-forward clothing at a more accessible price point. Created in collaboration with Jens and Emma Grede, the husband-and-wife duo behind successful brands like Good American and Skims, Khy draws inspiration from Kylie's personal style and various moods. In an October 24, 2023 Instagram post, Kylie introduced Khy to her followers by sharing a photo of herself donning a black leather trench coat with the caption "meet khy." The brand's debut collection, described by Kylie as "very King Kylie," reflects her core identity.

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While Khy marks Kylie's latest venture in the fashion industry, she has previously collaborated with her sister Kendall on the Kendall + Kylie clothing line, available at PacSun. Kylie Swim, launched in September 2021, faced mixed reviews, leading to a rebranding effort with new trademarks filed in November 2022. Despite varied responses to her fashion endeavors, Kylie remains dedicated to expanding her influence in the industry, continually introducing new elements to her brand portfolio.

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