Explore Kylie Jenner's 2023 Net Worth Journey: From Bratz to Kylie Cosmetics and Beyond
Explore Kylie Jenner's 2023 Net Worth Journey: From Bratz to Kylie Cosmetics and Beyond
In a surprising twist amidst the Barbie craze, Kylie Jenner, the world's youngest billionaire, has aligned herself with Bratz dolls in a major partnership announcement. Fans can now purchase miniature Bratz dolls featuring six iconic looks from Kylie's recent years. This collaboration is just the latest in a series of lucrative brand endorsements that have defined Kylie's career.
Having spent a significant portion of her life in the limelight, Kylie, the youngest member of the Kardashian-Jenner family, has mastered the art of accumulating wealth. Her early exposure came from the reality TV show "Keeping Up With The Kardashians," where she reportedly earned around $5 million per season. The Kardashian family's deal with E! for the show was initially valued at $80 million for three years, and later, they reportedly received "below $100 million" for a renewal. While the exact distribution of earnings within the family remains unclear, Kris Jenner stated in 2017 that the money is split fairly among the family members.
Following the conclusion of "Keeping Up With The Kardashians" in 2020, the family transitioned to a new series, "The Kardashians," on Hulu. The series, renewed for a fourth season in May 2023, continues to contribute to Kylie's wealth.
Kylie's venture into the business world was marked by the evolution of her lip kit into the cosmetics brand, Kylie Cosmetics. Although the brand was once valued at over $900 million and contributed to the perception of Kylie as a billionaire, Forbes revealed in 2020 that the company's true income in 2018 was around $125 million. After selling 51 percent of her stake to Coty, Kylie's deal earned her approximately $340 million in post-tax income, and she retains ownership of about 44 percent of Kylie Cosmetics.
Apart from her television and cosmetics ventures, Kylie's social media influence is a significant source of income. With a staggering 398 million followers on Instagram, she commands an impressive reach. Brands are willing to pay a premium for her promotional posts, with Kylie reportedly earning around $1.8 million per Instagram post, underscoring the diverse avenues contributing to her net worth in 2023.
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