Kylie Jenner's Unveils the Edgy Bowl Cut in the Latest Kylie Cosmetics Campaign

Kylie Jenner's Unveils the Edgy Bowl Cut in the Latest Kylie Cosmetics Campaign
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When closely following celebrity hairstyles, distinctive patterns begin to emerge. Occasionally, a star introduces a unique twist to their hair, and after it becomes a recurring feature, it evolves into a new signature look. 

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A prime example is Kylie Jenner, who, throughout 2023, consistently adopted the deliberate style of wearing her hair over at least one eye. This trend was notably evident at events such as the WSJ Innovator Awards and Paris Fashion Week. In her latest Instagram post, Jenner continues this eye-catching hair trend, but with an unexpected and unprecedented twist.

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Kylie Jenner is typically associated with her default image of long, voluminous, dark brown hair. This perception is consistent with her appearance in the latest Kylie Cosmetics campaign, where she ticks the box for dark brown hair. However, the campaign introduces a surprising departure from her usual style – an edgy, blunt, and artistic bowl cut that stands out as one of the most unique in recent memory. This bold choice is particularly intriguing given that Jenner's iconic look has typically featured '90s supermodel length and layers.

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In the promotional imagery for the Kylie Cosmetics campaign, Jenner dons a strapless black dress, complemented by her ear-length bowl cut, which perfectly matches the campaign's aesthetic. The bell-shaped bowl cut, with its almost helmet-like effect, covers her eyes entirely while lifting slightly higher than the rest of the length across her nose. This distinctive presentation aligns seamlessly with the campaign's focal point – the Precision Pout lip liners set to launch on December 6.

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It's important to note that this striking bowl cut is highly likely to be a wig, as it deviates significantly from Jenner's usual go-to look. Furthermore, the impracticality of a style that obstructs vision suggests that it's more of a bold fashion statement than a practical choice. Despite this, the departure from her typical glamorous appearance is a refreshing and avant-garde change that adds an element of chic sophistication to the campaign.

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