Step Aside Barbie, Bratz and Kylie Jenner Make Waves in Pop Culture Doll Mania!
Step Aside Barbie, Bratz and Kylie Jenner Make Waves in Pop Culture Doll Mania!
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| Step Aside Barbie, Bratz and Kylie Jenner Make Waves in Pop Culture Doll Mania! (PC: Instagram) |
Move over, Barbie! There's a new doll moment taking the pop culture world by storm, and it's all about Bratz teaming up with none other than Kylie Jenner.
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While Barbie has enjoyed the spotlight for weeks, Bratz's bad-girl persona is giving her some fierce competition with this exciting partnership. In a groundbreaking move, Bratz has transformed Kylie Jenner into a limited-time Mini Bratz doll collection, marking the first time a celebrity has been immortalized in the world of these iconic dolls. Bratz, with their bold alt styling, exaggerated features, and inclusive skin tones, captured hearts in the 2000s, raking in a staggering $2 billion in sales from 2001 to 2006, within their first five years on the market.
The new capsule collection features six different famous looks, "Bratzified" with Jenner's signature style, including the stunning lavender feathered Versace mermaid gown she wore to the 2019 Met Gala and the veiled all-white Off-White ensemble she donned at the same event three years later. In a press release, MGA Entertainment, the manufacturer of Bratz, tantalizingly hinted at a "full line" of Kylie dolls set to be released in the near future. It's no surprise that Kylie Jenner is now an uncanny valley version of herself as a Bratz doll. Bratz dolls have been influential in elevating the feline-eyed, full-lipped, high-cheekboned "Instagram-face" into a beauty standard—aesthetic that Jenner and her family have embraced even before Instagram became a global phenomenon.
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Jenner herself expressed her excitement about the collaboration, sharing in a press statement that she's been a fan of Bratz since childhood and has always dreamt of having her own Bratz doll. Working closely with the Bratz team throughout the past year, she relished every step of the creative process. Bratz's creative director, Jasmin Larian, couldn't be happier with Jenner as their partner, noting that she truly embodies everything Bratz has stood for since its inception 22 years ago—disruptive, rebellious, energetic, and expressive. However, not all Bratz fans were fully onboard with the choice of Jenner as the doll brand's first celebrity collaborator.
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