Pregnant Kourtney Kardashian Aims to Expand Kids Clothing Line and Motherhood Products for Profit
Pregnant Kourtney Kardashian Aims to Expand Kids Clothing Line and Motherhood Products for Profit
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| Pregnant Kourtney Kardashian Aims to Expand Kids Clothing Line and Motherhood Products for Profit PC: Instagram |
Kourtney Kardashian, who is expecting her first child with Blink 182 drummer Travis Barker, is seizing the opportunity to capitalize on her pregnancy and further grow her brand empire. A trusted source within the Kardashian family revealed exclusively to DailyMail.com that the 44-year-old reality star intends to use her pregnancy as a means to generate substantial profits.
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According to the insider, Kourtney is eager to attain the same level of success and recognition enjoyed by her sisters. However, the source cautions that she may be approaching it from the wrong angle. The success of her sisters' brands, such as Kim's SKIMS and Khloe's Good American, lies in their ability to align with personal experiences and values. Kim's brand promotes body confidence, while Khloe's addresses weight struggles. Kourtney's challenge is to find her unique niche and create a brand that resonates with her own story.
Kourtney established her lifestyle brand, Poosh, in 2019 and introduced her line of vitamins and supplements, Lemme, last year. The source reveals that Kourtney plans to leverage these existing ventures to expand her offerings during her pregnancy. Currently, she already has a clothing line called Kardashian Kids, available at major retailers like Babies R' Us, Lord & Taylor, Zappos, Nordstrom, and Hudson Bay. Additionally, she sells a line of maternity wear on Poosh.
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The insider shares that Kourtney intends to continue building on her existing brands and introduce new products to both Poosh and Lemme, which she will actively promote on her social media platforms. With a dedicated following of 223 million on Instagram, the source believes it will be an easy sell to her loyal fan base.
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As viewers of the long-running reality show Keeping Up With The Kardashians know, Kourtney previously aired the births of two of her children on the show. The insider suggests that Kourtney recognizes the ongoing storyline potential her pregnancy holds for the Kardashian franchise, which will undoubtedly generate significant income for her.
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Furthermore, the source indicates that Kourtney is also working on Lemme supplements targeted towards reproductive health. Despite previous unsuccessful attempts, Kourtney is determined to achieve the same level of success as her sisters. The source explains that Kourtney sees her pregnancy as a way to capture people's attention and hopes it will lead to the creation of a relatable brand that can make her millions, as Poosh and Lemme have not yet reached that level of success. Kourtney's marketing prowess is well-documented, evident through her successful self-promotion on social media and company websites over the years. In 2022, she collaborated with clothing giant Boohoo, launching an affordable maternity collection featuring T-shirts and dresses priced from $6 to $35.
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