Kim Kardashian Reveals SKKN's Luxurious Holiday Campaign Packaging Just in Time for the Season
Kim Kardashian Reveals SKKN's Luxurious Holiday Campaign Packaging Just in Time for the Season
.jpg "Kim Kardashian Reveals SKKN's Luxurious Holiday Campaign Packaging Just in Time for the Season") |
| Kim Kardashian Reveals SKKN's Luxurious Holiday Campaign Packaging Just in Time for the Season (PC: Instagram) |
Kim Kardashian is already diving into the holiday season, debuting SKKN’s festive press box 42 days ahead of Christmas.
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The 44-year-old entrepreneur showcased the luxurious packaging for SKKN’s holiday campaign on her Instagram this Tuesday, featuring an intricately designed gingerbread house with a whimsical winter wonderland theme.
The SKKN press box is truly an eye-catching creation. Kardashian’s skincare products are nestled inside an elaborate gingerbread house adorned with marshmallow "snow" on the roof and finished with a festive bow. The design evokes the charm of a classic winter scene, complete with frosted trees and a gingerbread man welcoming recipients at the door. Adding a personal touch, Kardashian included mini figurines representing her beloved dogs, Sushi and Saké, guarding the entrance of the gingerbread house. To access the products, one simply lifts the roof, revealing the SKKN items inside.
Kim gifted this unique press box to close friends and family, including her mother, Kris Jenner, and longtime friend, La La Anthony. The elaborate holiday packaging is part of a series of holiday-themed promotions Kardashian has been involved in this season. Just last week, Kardashian’s shapewear brand, SKIMS, launched a festive campaign featuring actress Kate Hudson and her family, including her iconic mother, Goldie Hawn, and brother Oliver Hudson. Kardashian shared the playful holiday campaign on her Instagram, captioning it, “Goldie Hawn, Kate Hudson & Family for SKIMS.”
In the video, the family gathers around an opulent dining table as butlers serve an extravagant holiday meal. At one point, Kate Hudson is seen waving a lobster around, while Goldie Hawn surprises everyone by dumping a plate of red jello onto the carpet, adding a dose of family chaos to the ad. Despite its festive appeal, the campaign received mixed reactions online. Some followers felt that the ad’s luxurious and playful tone was “out of touch” with current events, with one commenter urging Kardashian to “read the room.”
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Others found the ad to be “disturbing” and “cringe,” especially given the timing around the U.S. election. Still, the video provided a light-hearted look at a holiday celebration, with Kate Hudson humorously attempting to keep her family in check as the feast escalates into chaos. The campaign stars a broad cross-section of the Hudson-Hawn family, including Kate’s three children—Ryder, 20, Bingham, 12, and Rani, 5—and her fiancé, Danny Fujikawa. Kate’s brother, Oliver Hudson, also appeared with his family, including his wife Erinn Bartlett and their three children: Wilder, 17, Bodhi, 14, and Rio, 11.
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The video, shot in a lavish mansion, shows the Hudson-Hawn family embracing the holiday spirit in cozy SKIMS loungewear. However, a few family members were noticeably absent from the ad, including Goldie’s long-time partner, Kurt Russell, their son Wyatt Russell, his wife Meredith Hagner, and their young children. The campaign takes a humorous turn as the family begins to playfully disrupt the formality of the setting.
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With these holiday campaigns, Kardashian’s brands are bringing seasonal cheer to their customers, with SKKN’s gingerbread-themed press box celebrating the warmth of the holidays and SKIMS adding a humorous family twist to cozy holiday gatherings. Both campaigns mark Kardashian’s commitment to capturing the spirit of the season through her brands, though they have sparked some debate on social media regarding their tone and timing. Nevertheless, Kardashian is leaning into the holiday season with a mix of creativity, nostalgia, and family-centered appeal, reflecting her unique brand style while adding a playful take on luxury and festivity.
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