Khloe Kardashian Unveils New Brand, Showcasing Her 27-Inch Waist in Sheer Bald Lingerie
Khloe Kardashian Unveils New Brand, Showcasing Her 27-Inch Waist in Sheer Bald Lingerie
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| Khloe Kardashian Unveils New Brand, Showcasing Her 27-Inch Waist in Sheer Bald Lingerie (PC: Instagram) |
Khloe Kardashian took Instagram by storm on Monday, proudly flaunting her enviable 27-inch waistline in a sheer, nude corset bodysuit that accentuated her curves and showcased her figure.
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With her toned legs, bronzed skin, and voluminous, softly highlighted hair cascading in waves, the 40-year-old reality TV star made a statement as she announced the upcoming launch of her latest business venture, a brand called "XO Khloé." The announcement, paired with the alluring images, hinted at what fans can expect from her new brand.
Related: Khloe Kardashian Showcases Her Slim Waist in a Gorgeous Butterfly Corset During Glamorous Photoshoot
In her caption, she simply wrote, “XO Khloé ✨ coming soon,” but that was enough to stir excitement. Her mother and manager, Kris Jenner, joined in the enthusiasm, commenting on how thrilled she was about the new project. The U.S. Sun reported that Khloe had filed two trademarks on August 15, 2024, under the names “XO Khloé” and “Khloé Kardashian,” signaling her intention to expand her empire with products ranging from candles to body care. According to records from the United States Patent and Trademark Office, Khloe's first trademark covers candles, a product in demand among fans of self-care and home ambiance.
The second trademark, however, suggests a much wider range of offerings, including body lotions, oils, shower gels, bubble baths, body powders, perfumes, and even fragranced mists for both hair and body. These diverse product categories show that Khloe intends to enter a broad sector within the beauty and wellness industry, potentially taking the Kardashian family brand to new heights. While her sister Kim Kardashian once held a strong presence in the fragrance market, her focus has since shifted to her own successful ventures: SKIMS, a widely popular shapewear line, and SKKN, a skincare and makeup brand. Meanwhile, their younger half-sister, Kylie Jenner, has recently released a new fragrance, "Cosmic," marking her own foray into the scent world.
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This new brand venture isn’t Khloe’s first foray into business. In 2016, she co-founded the denim-focused clothing brand Good American with partner Emma Grede. Good American quickly gained attention for its inclusive sizing and has since expanded into other apparel categories. Khloe’s entrepreneurial portfolio also includes her recent collaboration with Fabletics, a fitness and activewear brand co-founded by actress Kate Hudson. In October, Khloe showcased her limited-edition, size-inclusive line with Fabletics, called “FableticsxKhloé.” She actively participated in the campaign, modeling her designs, which included leggings, jackets, and tops perfect for athleisure wear.
Despite her siblings' success in similar spaces, Khloe’s XO Khloé line represents her distinct vision and style, tailored specifically for her audience. Beyond her business ventures, Khloe remains a beloved personality thanks to her sense of humor and relatability. In a recent Fabletics interview, she shared fun facts about herself, including her childhood crushes—Leonardo DiCaprio and the Beast from *Beauty and the Beast.* She even revealed her favorite meme, a clip of her yelling "Liar!" during a confrontation on her reality show, referencing an infamous incident involving Jordyn Woods and Tristan Thompson. Khloe humorously admitted she still uses this meme at home, adding that her go-to saying is, "Whatever is meant for me will be for me."
Related: Khloe Kardashian Shows Off Her Abs While Launching Size-Inclusive Line with Kate Hudson's Fabletics
In one of the shots, she struck a sultry pose, pouting while accessorized with a gold lariat necklace and sporting long, light pink-manicured nails. In another, she took a more active approach, demonstrating a yoga move with one arm extended upwards, all while wearing black fingerless gloves. She also donned a dark chocolate brown outfit, consisting of a long-sleeved top and matching leggings, form-fitting to highlight her toned physique as she lifted weights in a studio setting. In yet another snapshot, Khloe switched to winter wear with a beige jacket, black sunglasses, and diamond stud earrings, showing her versatility in fashion while staying effortlessly chic.
Related: Khloe Kardashian, 40, Stuns in a Low-Cut Black Corset Dress, Flaunting a Bold, Busty Look
The Instagram photos from her XO Khloé announcement showcased Khloe in a variety of stylish looks, each emphasizing her signature glamor and fitness. Each image captured a different facet of her style and personality, drawing fans into the multifaceted world of Khloe Kardashian. As Khloe gears up to introduce XO Khloé, her audience awaits the new products with anticipation. Known for her style, charisma, and resilience, Khloe’s latest brand is likely to be a hit, capturing her unique aesthetic and personality while offering fans a slice of her glamorous yet down-to-earth lifestyle. With her past successes and a strong family influence in the industry, XO Khloé seems poised to be the next sought-after name in beauty and wellness.
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