What It Takes to Run the Biggest Celebrity Fan Accounts, According to Top Creators for Kylie Jenner and Taylor Swift
What It Takes to Run the Biggest Celebrity Fan Accounts, According to Top Creators for Kylie Jenner and Taylor Swift
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| What It Takes to Run the Biggest Celebrity Fan Accounts, According to Top Creators for Kylie Jenner and Taylor Swift (PC: Instagram) |
Managing popular celebrity fan accounts takes more than just a passion for the stars.
From Kylie Jenner devotees to Taylor Swift superfans, the people behind some of the internet's most influential celebrity fan pages reveal the dedication and effort required to keep fans updated on their idols’ every move. Fan accounts have become a central way for audiences to stay informed about their favorite celebrities, making it easier than ever to track the latest updates.
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From Beyoncé to Taylor Swift and Kylie Jenner, these fan-driven pages often offer more detailed, real-time updates than official sources, and sometimes even parody the stars with uncanny accuracy. The phenomenon of fan accounts is so widespread that experts argue these platforms have become key indicators of a celebrity's relevance in modern culture. Most of these accounts, though highly influential, are run anonymously. Despite boasting hundreds of thousands of followers, many of the creators prefer to stay behind the scenes, generating content that often rivals the promotional power of the celebrities' own PR teams.
In a world where fan engagement can shape the public image of stars, these creators are carving out a significant space in the industry. Jessica, the creator of the Instagram account @kyliesnapchat, shares her journey. The 28-year-old started her page after seeing other fan accounts simply repost content from Kylie Jenner’s Snapchat. Her fascination with Kylie and the Kardashians led her to launch her own account, where she could share updates that resonated with fellow fans. What began as a hobby soon turned into a business opportunity. Jessica now manages not only @kyliesnapchat but also Kardashian Social, another fan page with 337,000 followers. Running these accounts is no small feat, especially with the Kardashian family’s constant social media activity.
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Taylor Swift's Diss Track Aimed at Kim Kardashian Marks Conclusion of Their Feud: 'Taylor Looks Forward, Not Back' pic.twitter.com/rasnGlJiB3
— Kardashian Jenner News Update (@karjennews) April 26, 2024
Jessica admits it can be overwhelming to keep up with all the updates, but she’s found a balance. What used to take hours now takes around 20 minutes a day. Despite the demands, Jessica maintains her accounts as a side project, balancing them with her busy life outside of social media. One of the highlights of Jessica's experience has been receiving recognition from Kylie herself, including likes and direct messages. This interaction adds a personal touch to her fan account, making the effort worthwhile. Jessica also values her engagement with Khloé Kardashian, who frequently likes and comments on her posts, showing genuine appreciation for her fanbase.
On the other side of the fan spectrum, CGB, a student from Singapore, created the @tswifterastour account in 2022 when Taylor Swift announced her Eras Tour. The account was initially intended to help Swifties secure tickets, but it quickly grew into a space for fans to share their excitement about the tour. The account became a hub for real-time updates, photos, and videos from Swift’s concerts, bringing together a global community of fans. While managing such a large following can be stressful, CGB takes pride in running a respectful account. They ensure not to post leaked or intrusive content, staying true to the fan-driven nature of the page. Despite the challenges, the joy of interacting with fellow Swifties and keeping them updated has made the experience fulfilling.
In today’s digital age, fan accounts are more than just spaces for fan expression—they’re integral to the promotion and growth of celebrity careers. According to PR expert Eric Schiffer, fan accounts have evolved into a critical marketing tool, especially for stars like Taylor Swift and Beyoncé. These pages amplify fan engagement, fostering deeper connections between celebrities and their audiences. As fan accounts continue to gain prominence, they are reshaping the role of fans in the entertainment industry, proving that fan power is an indispensable part of a star’s success.
Kim Kardashian Talks Nipple Bras and Madonna Bond on Late Night TV, but Remains Silent on Taylor Swift's Scathing Track pic.twitter.com/PY353FIYbq
— Kardashian Jenner News Update (@karjennews) April 23, 2024
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