Kylie Jenner Stuns in Bodycon Dress While Promoting Sprinter Vodka Soda in NYC
Kylie Jenner Stuns in Bodycon Dress While Promoting Sprinter Vodka Soda in NYC
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| Kylie Jenner Stuns in Bodycon Dress While Promoting Sprinter Vodka Soda in NYC (PC: Instagram) |
Kylie Jenner showcased her signature curves in New York City on Sunday while promoting her Sprinter vodka soda brand.
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The form-fitting dress, paired with silver heels, was the perfect choice for the high-profile event, as Kylie posed confidently behind a display of her Sprinter beverages, holding one of the drinks in her hand.
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The beauty mogul, 27, turned heads in a stunning navy bodycon dress that highlighted her slender waist and accentuated her cleavage. Her look was completed with her signature raven locks, styled in voluminous curls that cascaded elegantly over her shoulders. She wore a full face of makeup, emphasizing her plump pout with a bold lip color and adding a soft flush to her cheeks. Her flawless appearance drew attention as she promoted her brand, capturing the essence of the chic, stylish entrepreneur she’s known to be.
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As part of the promotional campaign, Kylie shared behind-the-scenes footage of the Sprinter pop-up shop on her Instagram Story. The limited-time shop, open on October 19 and 20, featured rows of Sprinter's latest flavors, including peach, lime, and orange, giving fans and consumers a chance to experience the brand in a unique and immersive way. The pop-up also offered exclusive promotional items, including Sprinter-branded stickers plastered across various street fixtures in New York City and inside the shop itself. In addition to the beverages, delectable treats were custom-made for the occasion, adding to the fun and interactive atmosphere.
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These included chocolate-covered pretzels and blue-sprinkled donut holes, perfectly complementing the brand’s aesthetic. Fans also had the opportunity to purchase baseball caps featuring Sprinter’s blue shooting star logo, a perfect nod to the brand’s bold and youthful appeal. Kylie, always one to engage with her fans, arrived at the event in good spirits. She waved to the crowd and posed for pictures, clearly enjoying the excitement surrounding the promotion of her new venture. The youngest of the Kardashian-Jenner clan launched Sprinter on March 21, 2024, and has been actively involved in its growth and promotion.
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The product is sold in an eight-can variety pack for $19.99, with each can containing 100 calories and 4.5% ABV. Sprinter, a canned vodka soda made with premium vodka, sparkling water, and fruit juice, initially launched with four core flavors: Black Cherry, Peach, Grapefruit, and Lime. Kylie's foray into the alcoholic beverage market is a testament to her entrepreneurial spirit and her ability to tap into consumer trends. In a statement upon the brand’s release, Kylie explained her motivation behind Sprinter, telling USA Today, "Sprinter is my answer to the growing consumer demand for quality canned cocktails."
She went on to explain that she aimed to appeal to younger consumers with Sprinter’s bold branding and superior taste. "Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I've ever tried – and I've tried a lot," she said, highlighting the product's blend of quality and fun. Kylie's promotion in NYC further solidifies her status as a savvy businesswoman, always ahead of the curve in the world of branding and consumer products.
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