Kylie Jenner Flaunts Her Toned Midriff in New "Gorgeous" Khy Collection, Already Flying Off Shelves
Kylie Jenner Flaunts Her Toned Midriff in New "Gorgeous" Khy Collection, Already Flying Off Shelves
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| Kylie Jenner Flaunts Her Toned Midriff in New "Gorgeous" Khy Collection, Already Flying Off Shelves (PC: Instagram) |
Kylie Jenner’s latest Khy collaboration with Entire Studios launched to enthusiastic demand on Thursday morning, with a waitlist of over 18,000 people reported by Khy.com and many sizes selling out within hours.
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In a statement shared with *DailyMail.com*, Jenner—who serves as Khy's Creative Director and Co-Founder—expressed her excitement about the new release. “I've always been a fan of Entire Studios and admire their distinct aesthetic,” she shared, noting the alignment between Khy’s innovative approach to outerwear and the studio’s unique style. “Our consumers have been asking for a restock of our puffers, and we're thrilled to bring them back with new colors and silhouettes.”
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To promote the new collection, Jenner posted a video featuring herself in the scarlet red puffer, showcasing the sleek designs and hinting at her “new obsession” with the line’s materials. In her video, she also highlights the luxurious feel and smooth texture of the new fabrics, drawing attention to the base layers with thumbhole-sleeves that she pairs with her signature sporty style. Several times, she lifts her top to reveal her toned stomach, underscoring the collection’s appeal for an athleisure-chic aesthetic.
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Available in four color options—Black, Dusty Olive, Powder Pink, and Scarlet—the collection is designed to mix and match for a complete monochromatic look or stand out as individual pieces. According to the brand, Entire Studios took an innovative approach by considering “full, styled looks” as the starting point, which informed the collection’s range of easy-to-style base layers and outerwear essentials. This concept of “refined simplicity” aims to strike a balance between versatility and luxury, aligning with Khy’s mission to make sophisticated pieces that seamlessly integrate into the modern wardrobe.
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Khy’s collection includes puffer jackets that come in various lengths and styles, along with matching base layers, all available in sizes ranging from XXS to 4X. Items are priced from $48 to $198, emphasizing accessibility without compromising on style or quality. Jenner’s team has been strategic in making Khy accessible to loyal customers by offering early access to email and SMS subscribers, who could shop an hour before the general release at 9 a.m. PT / 12 p.m. ET on October 24. Khy’s latest release aims to redefine the modern wardrobe by offering a thoughtfully curated selection that seamlessly blends luxury with everyday style.
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Through collaborations with globally respected brands and designers, the company is dedicated to providing an accessible platform for cutting-edge fashion. “Khy aims to deliver incredible fashion for everyone,” said a brand spokesperson, reinforcing the company’s goal to democratize style and bring high-quality, innovative designs to a wider audience. With the second puffer drop’s success and Kylie Jenner’s continued influence in the fashion industry, Khy’s growth trajectory shows promise. As fans and customers eagerly await each new release, Khy continues to build on its reputation for accessible, trendsetting collections that reflect Jenner’s distinct approach to modern luxury and fashion inclusivity.
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