Kylie Jenner baffles fans with bizarre video promoting new white coat: 'It looks like a crime scene'
Kylie Jenner baffles fans with bizarre video promoting new white coat: 'It looks like a crime scene'
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| Kylie Jenner baffles fans with bizarre video promoting new white coat: 'It looks like a crime scene' (PC: Instagram) |
Kylie Jenner recently left fans puzzled after posting a promotional video for her Khy clothing line, sparking a range of reactions.
The 27-year-old reality star and entrepreneur shared two videos on social media, where she showcased new items from her collection. While some followers praised her designs, one particular video had people scratching their heads. In the video that caused a stir, Kylie is seen posing on a couch wrapped in transparent plastic while a tripod camera records.
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The unusual setting prompted several followers to comment on its unsettling nature. One person remarked, "Looks like a crime scene. I didn’t like it," while another added, "The plastic on the couch is cringe but everything else is cute." Other fans echoed similar sentiments, calling the video "cringe" and "so weird." A few users admitted feeling uncomfortable, with one commenting, "Im [sic] uncomfy." Another follower criticized the video's aesthetic, writing, "Girl, just post normal pictures. These blurry videos, we could barely see the clothing." Kylie’s second video, where she modeled more looks from the upcoming Khy collection, also received mixed reviews.
Some fans compared one of the garments to a bathrobe, with one user asking, "Is it a bath rob [sic] jacket?" Despite the confusion surrounding the video's creative direction, Kylie’s Khy collection has garnered a significant amount of support. Many fans expressed their excitement for the new pieces and the brand’s one-year anniversary celebration. The official Khy account announced, "We’re back. New @_namilia_ x khy coming 10/10 in celebration of our 1 year anniversary." Khy, launched by Kylie in October 2023, is her latest business venture in the fashion industry.
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This clothing line follows her massive success with Kylie Cosmetics, which she started in 2015 with the launch of her famous Kylie Lip Kits. These lip kits, consisting of a liquid lipstick and lip liner, marked the beginning of her billion-dollar beauty empire. Initially called Lip Kit by Kylie, the company was rebranded as Kylie Cosmetics in 2016. By 2018, Forbes valued Kylie Cosmetics at $800 million, and by 2019, the company was estimated to be worth $900 million. That same year, Coty, Inc. acquired a 51% stake in Kylie Cosmetics for $600 million, valuing the business at around $1.2 billion. Building on her beauty empire, Kylie expanded into fashion with the launch of Khy.
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The brand debuted its first collection in late October 2023, attracting tens of thousands of Instagram followers within 24 hours. Khy offers wardrobe essentials and investment pieces, catering to fans seeking stylish yet functional attire. Although Kylie is the face of the brand, Khy is a collaborative effort between her, her mother Kris Jenner, and Jens and Emma Grede from Popular Culture, according to *Teen Vogue*. The brand also partners with Berlin-based gender-neutral label Namilia, founded by Nan Li and Emilia Pfohl. The collection became available for purchase on November 1, 2023, through the Khy website. With its unique aesthetic and bold collaborations, Khy is quickly establishing itself in the fashion world, although some fans may still be adjusting to its unconventional promotions.
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