Khloe Kardashian Introduces Denim Towels as ‘The New Rage’ in Good American Campaign
Khloe Kardashian Introduces Denim Towels as ‘The New Rage’ in Good American Campaign
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| Khloe Kardashian Introduces Denim Towels as ‘The New Rage’ in Good American Campaign (PC: Instagram) |
Khloé Kardashian turned heads with an unconventional hair accessory in her latest Good American campaign.
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On Monday, August 5, the 40-year-old reality star wrapped a denim jacket around her head, resembling a towel, while posing for the new collection. The denim jacket, artfully draped on her head, had its collar framing her forehead perfectly.
Kardashian paired this unique headpiece with a plunging denim vest featuring front buckles and mid-rise baggy jeans. She completed the look with a gold chain bracelet and matching hoop earrings. Her makeup was equally striking, featuring filled-in eyebrows, warm nude eyeshadow shades, winged eyeliner, rosy cheeks, and matte lips, perfectly complementing her denim ensemble. “Denim towels are the new rage,” Kardashian captioned her Instagram post, playfully introducing the innovative trend.
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In another striking shot from the campaign, Kardashian pulled her blonde locks out of the jacket-turned-turban. She held her hair high while using the jacket to cover her chest, adding a dramatic flair to the photoshoot. Photographer Greg Swales, who captured these stunning images, also shared them on his Instagram, captioning, “Towel 🏊♀️ 💦 jeans 👖.” The photos received praise from fans and celebrity friends alike in the comments section. The Good American co-founder expressed her love for the campaign, commenting, “I looooove you!” in response to the photos.
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Natalie Halcro added her admiration, writing, “Ummmm you are the cutest person alive 👖😍🔥🥰.” Kardashian launched Good American in 2016 with Emma Grede, and the brand has since become a staple for stylish, inclusive denim. Kardashian had previously teased this denim campaign on Friday, August 2, revealing that the pieces were part of the “Khloé Edit” on Good American. The Khloé Edit includes a variety of stylish items such as sleek bodysuits, straight, skinny, and baggy jeans, and chic blouses. Each piece reflects Kardashian’s signature style and commitment to comfort and fashion.
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Last month, Kardashian modeled another pair of Good American jeans, showcasing a fitted silhouette with numerous rips along the thighs and a straight cut on the shins. She announced the launch of the limited edition Khloé Jean with enthusiasm, captioning her post, “I’m so excited to announce the limited edition Khloé Jean is officially here and available @goodamerican. I hope you love them as much as I do 💙.” The campaign highlights Kardashian’s creative approach to fashion and her ability to set trends.
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