Fans Suggest Kylie Jenner is Struggling for Relevance Amidst Rapid Launch of Multiple Businesses
Fans Suggest Kylie Jenner is Struggling for Relevance Amidst Rapid Launch of Multiple Businesses
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| Fans Suggest Kylie Jenner is Struggling for Relevance Amidst Rapid Launch of Multiple Businesses (PC: Instagram) |
At the age of 26, Kylie embarked on her entrepreneurial journey in November 2015 with the launch of Kylie Cosmetics, achieving remarkable success with her sought-after lip kits that consistently sold out.
Since then, she has ventured into various domains, including skincare with Kylie Skin, introduced in September, and the infant care line Kylie Baby, unveiled a month later. In January, Kylie Cosmetics introduced its inaugural foundation and setting spray, followed by the release of the Kylie Skin lip butter on February 10.
Not long after, in early March, Kylie revealed her latest fragrance, Cosmic, which faced allegations of imitating Glossier's renowned perfume prior to its launch on March 7. Towards the end of March, Kylie announced her venture into the beverage industry with Sprinter, a range of vodka sodas available in four flavors.
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However, this move drew comparisons to her sister Kendall's 818 Tequila brand, reflecting a crowded market space within the family. Critics on a Kardashian Reddit thread expressed concerns about Kylie's rapid diversification, with one user remarking on her struggle to maintain relevance amidst a flurry of promotions for her mobile game, vodka soda, and clothing line, while dwelling on past successes.
Related: Kylie Jenner Dazzles in Revealing Black Latex Dress at LA Launch Party for Sprinter Vodka Soda Brand
Fans echoed sentiments urging Kylie to focus on consolidating her endeavors instead of proliferating them, suggesting a need for introspection and a reevaluation of her business strategy. Amidst discussions, there emerged a consensus that Kylie should prioritize quality over quantity, emphasizing the importance of finding her niche in the business world and channeling her efforts into nurturing it to its fullest potential.
Related: Exploring Kylie Jenner's Inner Circle: VIP Besties Join Her at Cosmic Launch Party in Los Angeles
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