Kim Kardashian and Her 'Klones' Don Nude Tones in SKIMS' Debut National Commercial Premiering Pre-Oscars
Kim Kardashian and Her 'Klones' Don Nude Tones in SKIMS' Debut National Commercial Premiering Pre-Oscars
In the futuristic ad shared on Instagram, Kim Kardashian and her digital duplicates inhabit a space-age laboratory, rigorously testing SKIMS shapewear for quality and performance.
The Chief Engineer oversees the process, ensuring the garments meet standards of stretchability and support. Sporting nude SKIMS attire and heels beneath transparent lab coats, each iteration of the reality star exudes a sleek, futuristic vibe, marking a departure from the norm for the Los Angeles native.
The innovative concept garnered praise from fans and family alike, with sister Khloe Kardashian lauding it as "Bravo." The ad, set to Gary Wright's "Dream Weaver," showcases Kim flaunting her toned physique in SKIMS undergarments within a weightless chamber.
Accompanying the Instagram post, Kim captioned it with insights into SKIMS' ethos, highlighting the brand's dedication to perfecting fit and comfort for all body types. Receiving acclaim for her marketing prowess, Kim's bold approach to advertising is evident in the commercial's unconventional narrative and striking visuals.
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Directed by Frank LeBon, the SKIMS commercial transcends typical advertising, resembling more of a cinematic experience. Shot over three days with intricate set design and practical effects, the production mirrors that of a feature film.
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Founded in collaboration with Swedish entrepreneur Jens Grede in 2018, SKIMS has rapidly expanded its offerings beyond shapewear to include loungewear, swimwear, and most recently, menswear. With a valuation of $4 billion, the brand is poised to establish physical retail presence with flagship stores slated for New York and Los Angeles later this year.
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