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Kendall Jenner's Aspen Elegance: A Fashion Forward Affair at FWRD's Pop-Up Launch

Kendall Jenner's Aspen Elegance: A Fashion Forward Affair at FWRD's Pop-Up Launch

Kendall Jenner's Aspen Elegance: A Fashion Forward Affair at FWRD's Pop-Up Launch
Kendall Jenner's Aspen Elegance: A Fashion Forward Affair at FWRD's Pop-Up Launch
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Kendall Jenner showcased her impeccable sense of style as she graced FWRD's pop-up launch in Aspen on Thursday. 

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The 28-year-old runway sensation, who also serves as FWRD's creative director, effortlessly combined warmth and fashion in a sleek kimono-style black jacket paired with matching flared pants. Completing her ensemble with a pair of sophisticated black heels, Kendall accentuated her look with loose curls that adorned her raven tresses. The Vogue cover girl demonstrated a flawless blend of comfort and elegance as she made her way to the event.

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For her makeup, the 818 Tequila founder opted for a bronzed glow, complemented by a touch of pink blush on her cheeks. Kendall has been steering the creative direction at the high-end online retailer since September 2021, frequently showcasing pieces from her curated 'edit' on various social media platforms. The collection, featuring selections from renowned brands such as Bottega Veneta, Prada, Peter Do, and Burberry, offers a range of styles with prices spanning from approximately $70 to $2,000. Kendall, a fashionista with a keen eye for trends, previously attended the pop-up shop opening in Los Angeles in June, where she captivated onlookers in a stunning white one-shoulder mini dress paired with transparent mid-heel sandals that accentuated her statuesque 5ft10in frame.

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In May, Kendall expressed her excitement about the brand's significant stride in launching a temporary pop-up for consumers, especially in her hometown of Los Angeles. She shared with WWD, "I’m beyond excited to bring the first FWRD pop-up to right where I grew up in L.A. It’s a major step for us as a team, and as creative director, to curate some of the best products our designers have to offer and deliver something fresh and unexpected that we can finally experience in person. Let’s do it," she added with enthusiasm.

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Having assumed the role of creative director for FWRD in 2021, Kendall spoke to Vogue about the significance of her position, stating, "[This position] means an additional step in my journey with fashion, where I can work with the brands and creative teams I have admired in fresh, new ways." Kendall Jenner's continued influence in the fashion world is evident as she seamlessly combines her modeling prowess with a keen eye for design and curation.

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