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Kim Kardashian trademarks 'KKW Home' as a new line of home goods

Kim Kardashian trademarks 'KKW Home' as a new line of home goods

Kim Kardashian trademarks 'KKW Home' as a new line of home goods
Kim Kardashian trademarks 'KKW Home' as a new line of home goods
(PC: Instagram)

First KKW Beauty, then SKIMS, and now KKW Home! Kim Kardashian is really looking to expand her business with her moniker on almost everything now!

Look out, Martha Stewart! The beauty mogul Kim Kardashian, 39, is now entering into the world of home decor after her massive success in KKW Beauty and SKIMS. Reportedly Kim's legal team has already filed trademarks for KKW Home which covers a long list of household items. PEOPLE obtained a  document which stated that KKW Home will have "gifts, general consumer merchandise, bath and shower products and accessories, bedroom furnishings and accessories, and home furnishing and accessories."

Kim has yet to confirm the expansion of her business but she is already familiar with the lifestyle market. She recently celebrated the one-year anniversary of her shapewear line SKIMS with an unforgettable campaign featuring stars like La La Anthony and Rumer Willis. "To celebrate our upcoming @SKIMS 1 year anniversary on September 10th, we’re giving thanks to our amazing community!" Kim tweeted. "I’m so excited to introduce our Anniversary Campaign featuring our biggest fans and some of the most beautiful women who inspire me." 

The photographer, Vanessa Beecroft took the amazing campaign images featuring stars like Jodie Turner-Smith, La La Anthony, Rumer Willis,  Addison Rae, Precious Lee, Yovanna Ventura, Amelia Grey Hamlin, and Delilah Belle Hamlin. Along with her celeb friends, she featured eight of her loyal SKIMS customers as a payback to their support. Besides them, she also included some of her longtime fans and supporter which included style influencers like Arika Sato, Issy Lara, Savanna Sievers, Brandi Yvonne, and more.

The reality star told PEOPLE on Sept. 2019 during the launch of her brand SKIMS that she wants her shapewear to accentuate women's bodies and make them feel comfortable. “I’ve noticed a lot of people don’t wear shapewear because they’ve felt too claustrophobic or restricted in it, but those people love SKIMS,” she said. “This is something that people feel very comfortable in." 

SKIMS has the perfect extensive shade and size range which makes the brand more amazing. “I used to have to dye my shapewear with tea bags in the sink to get the right shade of nude that would blend into my skin,” she explained. “I’d blow dry it, then if it needed to make it a shade darker, I’d put more tea bags in again. I’ve only seen two colors — one standard nude and one black. I’m so proud of [this] line."

We hope for Kim to succeed in this new line of home goods, "KKW Home" just like she succeeded in her shapewear line SKIMS and cosmetic line KKW Beauty. Good luck on your new journey Kim! All our love and support to you.

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