Kim Kardashian shows sentimental details in KKW x Allison press box 

Kim Kardashian shows sentimental details in KKW x Allison press box 
(PC: Instagram story)

Kim Kardashian's new collection is all set to drop on August 28 and it is highly anticipated as it is a collaboration with her lifelong bestie Allison Statter for KKW Beauty!

The makeup mogul Kim Kardashian, 39, is going to launch a new collection in collaboration with her longtime bestie Allison Statter for KKW Beauty on August 28. The reality star shared it on her Instagram story the KKW x Allison press box, which had many personal touches, including the photo of the BFFs from their youth. And in the 'walk through' she revealed her fans that one of the highlighters is named after Madonna song Cherish, which was the pair's favorite.

"Cherish is a really special story," Kim began. "It's our favorite song. I'd say that's like OUR song together. And, you know, that's Madonna's song," she added, recalling their special memory regarding the iconic track.

"Allison's parents had a house in Malibu and I slept over one night and on the beach, we wake up in the morning and hear the song Cherish over and over. And we look outside and Herb Ritts is shooting Madonna on the beach in front of [Allison's] house, shooting the Cherish video," revealed the KKW beauty founder.

Kim shared that she and Allison "went outside and got to witness the entire music video being shot. And at my first Met Ball, I told Madonna that story and I was so excited about it and it is so cool that I got to see my favorite song...a music video being shot for it...with my favorite person Allison," concluded Kim. The collection comes in a sentimental PR package that is in the shape of an envelope, featuring the address of the duo's favorite clothing store, Camp Beverly Hills.

Kim Kardashian shows sentimental details in KKW x Allison press box 
(PC: Instagram story)

Kim spilled about the two of them going to shop there all the time. "At the top of it, the [return address] is Bassett-Martin Tennis Camp. That's where Allison and I went to tennis camp when we were kids." And when talking about the press box's envelope shape, Kim explained about it saying that sending each other letter was a huge part of their friendship, so it made sense.

"Allison and I have been best friends our whole lives, if you don't know our story, we have literally been best friends since before we were born because our parents are best friends." The letter closure has the acronym "S.W.A.K." written in a lipstick mark. "[On our letters] I would always write "Sealed With A Kiss" and so would she on our letters that we would write back-and-forth to each other," she said.

Kim Kardashian shows sentimental details in KKW x Allison press box 
(PC: Instagram story)

Then, Kim opened a press box revealing an exact photocopy of a letter that Allison wrote to Kim back when she was on a camp without her bestie. One portion of the letter read, "You are always welcome at my house and that will never change. I bet you are dying at camp without makeup. Should I sneak you some in a care package?"

Kim Kardashian shows sentimental details in KKW x Allison press box 
(PC: Instagram story)

Kim told that she designed it especially for "working moms" who don't have time to invest their time in getting ready. The KKW x Allison collection includes a lip crayon, an eyeshadow palette, 3-in-1 face palettes, and a clear lip gloss.